According to a significant digital industry report, Community First Credit Union is among Australia’s fastest-growing online brands according to web traffic growth in 2020. 

SimilarWeb, the world’s leading traffic intelligence company, recently unveiled its Australian Digital 100 Insights Report, revealing Community First is one of Australia’s fastest-growing online Banking and Lending brands. 

Community First secured 129% year-on-year growth in website traffic and outperformed all the major banks.

The report indicates that the Banking and Lending sector recorded a 10% increase in traffic during 2020. Only one of the big four banks appeared in the top 10 fastest growing brands in the category.

Examining the insights, SimilarWeb commented that “it is abundantly clear that the fastest growing Australian brands were those who responded best to the new consumer demands.”

A delighted John Tancevski, Chief Executive Officer, Community First Credit Union, commented that an unintended consequence of the pandemic “was that many home-owners had more time to research their mortgages and take advantage of record low interest rates.”

The enormous increase in Community First’s web page traffic over the period has been achieved with exceedingly small marketing budgets compared to the major banks, John noted.

John continued, “This success is also the result of many years of painstaking focus and persistence by our Sales and Marketing teams, which should be thrilled with these breakthrough results.”

John added, “This achievement also recognises our increased focus on developing a raft of successful product, pricing, brand and marketing initiatives to respond to opportunities generated by a unique time in the market. We are incredibly proud of this major industry recognition, particularly as it was achieved during a year like no other.”

For more information about Community First, visit 


Last updated: 21 April 2021

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