Verified by Visa (VbV) is an online service designed to make Internet transactions safer by authenticating a cardholder’s identity at the time of purchase.
The goal of Verified by Visa is to create a level of consumer trust and confidence in online shopping similar to that in the physical shopping environment. It is designed to improve both cardholder and merchant confidence in Internet purchases as well as reduce disputes and fraudulent activity related to the use of Visa payment cards.
Verified by Visa is built upon the technology platform called Three-Domain (3-D) Secure. The 3-D secure technical specifications and protocol uses Secure Sockets Layer (SSL) encryption that is already supported by the majority of
online merchants.
You will create your VbV Password and VbV Personal Message when you enrol for VbV.
When you shop online at a VbV merchant, your card will be recognised as a VbV enabled credit card. This will activate a two-way confirmation:
1. Your Personal Message will be displayed confirming that you will be authenticating your VbV password with Community First.
2. You will then be asked to enter your chosen VbV password to identify yourself.